MEDIA
bestfairtrade.com is an online guide to all aspects of the Fair Trade industry, from producers to end-retailers, and everywhere in between! The main aim of the site is to act as a relative 'Private Eye' for the Fair Trade Industry, not placing our focus on simply being another listings site, but aspiring to engage with consumers through interesting and relevant news broadcasts, instead of bombarding them with relentless sales offers and uninteresting pieces of information.
What is bestfairtrade.com?
For the consumer...
bestfairtrade.com is a online consumer guide for the global Fair Trade industry.
bestfairtrade.com contains regularly updated advice, news and views on and from the Fair Trade industry as well as a directory of over 300 retailers.
Members are encouraged to share their recommendations and experiences with other users, whilst bestfairtrade mail, a dedicated email from the editor will update them of recent trends, new sites, special offers and the latest products.
For the retailer...
bestfairtrade.com offers all Fair Trade companies the opportunity to reach a highly focused audience, namely those seeking more information about one or many aspects fothe Fair Trade industry. As such, bestfairtrade.com aims to become the first port of call for Fair Trade companies wishing to communicate information concerning their products and designs to a highly relevant target audience.
What do we ask of the retailer?
Whilst the retailer's listing (the listed retailers are chosen by the bestfairtrade editorial team), description and the link to their site is absolutely free and always unbiased we do, where possible, ask the following:
* That we are added to the retailer's PR mailing list and kept up to date with any new news they have and feel would be suitable for mention on the bestfairtrade site or in our monthly bestfairtrade Mail.
* That if they feature links on their site, that they put a link to www.bestfairtrade.com on it (we can provide a logo if the site in question features these).
* That if they have a newsletter, mailing list or news section on their site, that, where possible, they let their subscribers know they have been included in www.bestfairtrade.com.
* That they consider either advertising on www.bestfairtrade.com, or offering bestfairtrade members a discount/offer or running a competition on the site.
Advertising with us.
bestfairtrade.com is becoming a powerful way to direct online shoppers to brand. In a world infiltrated with media and increasingly savvy consumers, marketing products via traditional mediums such as TV, Radio and Press, has become extremely costly and competitive. The internet however, has changed the way products are marketed, opening it up to a much more global market, paving the way for the retailer's marketing needs, allowing them to directly and efficiently target the customers that are interested in their products.
bestfairtrade.com aims to connect its advertisers with a spectrum of prospective purchasers, whilst maintaining a loyal target audience. Over time, bestfairtrade.com aims to communicate with the entire global Fair Trade demographic, covering every aspect of Fair Trade living, in every part of the globe.
bestfairtrade.com provides a retailer / brand / store with:
* An online marketing presence
* Cost effective marketing opportunities
* Access to a highly focused and relevant audience
* The opportunity to target your marketing activity
* Listings alongside some of the most highly respected Fair Trade brands available
* Exponential growth viewership
bestfairtrade.com is not endeavoring to sell products under a bestfairtrade brand, it is dedicated to driving online users to a companies site where the company in question can brand, build and sell in their own environment. Make bestfairtrade.com drive your traffic harder by taking advantage of some of the advertising and promotional opportunities we have available:
* Banners
* Skyscrapers
* Sponsorship
* Promotions
For more information please contact:
Benjamin Colchester | info@bestfairtrade.com
