It is important to us that all our products carry the FAIRTRADE Mark because this is the standard that we look for when buying products for ourselves. It was only recently that the Fairtrade Foundation first certified cotton, and until now it has mostly been used in the clothing industry, so we are very excited about our ranges of linen. All our cotton is 100% Fairtrade certified, grown by co-operatives of farmers in Mali and Burkina Faso. We believe that we have the same ethical responsibility to our consumers as we do to our producers and we are therefore committed to keeping our prices as competitive as possible, despite the Fairtrade premium that we pay for our cotton. We believe that by keeping our prices in line with those of non-ethical retailers, we will make it easier for you to make the Fairtrade choice. In turn, we hope this will lead to more people buying Fairtrade products and adding their voices to the growing consumer-led demand for fairer trade practices throughout the world.