BoBelle was founded by Claire Watt-Smith in October 2007 with the vision to supply fashionable, affordable, functional, unique and high quality fashion accessories, baby clothes and gifts, all of which are produced under fair trade conditions. BoBelle have only a handful of meticulously sourced suppliers, all of whom carefully create their items to the highest standard. To the best of BoBelleâ€™s knowledge, each one of their suppliers adopts this similar fair-trade attitude which comprises working under comfortable and safe working conditions, being paid at least the minimum wage and never negotiating on price. BoBelle supports both local and international artisans and consequently have developed strong and lasting relationships with each designer. As a result, each artisan is incredibly proud of their work and enjoys working under such reliable and safe working conditions.